Fashion Lifestyle for Men

The venue was the Palladium Mall at High Street Phoenix for the launch of India’s first fashion lifestyle store for men — The Collective — launched by Madura Garments Lifestyle Retail Co Ltd, part of the Aditya Birla Group.




It was completely stuffed with guests from all walks of life enjoying an uber stylish night in the company of Mumbai’s chic and fashionable.

A sizzling fashion show was organized and featured famous designers like Manish Malhotra, Richard James and Rohit Bal. Not to mention Yuvraj Singh also walked the ramp!

Kumar Mangalam Birla and his wife Neerja were there before time, browsing around the store.

The other elite guest comprised of a mix of high society people like Atul and Gayatri Ruia, Sheetal Mafatlal and Ramona and her brother Timmy Narang to name a few — and Bollywood including Amrita Rao, Jackie Shroff and Urmila Matondkar.

Bollywood Fashion

For the past decade, the designers of the largest film industry in the world have been shaping the fashion of Indian clothing. Recently,Bollywood fashion is transcending and making a major impact on Western style as well. Let’s learn more about the cultural phenomenon that is
known as Bollywood.




Until the late 1980s, Hindi films demonstrated limited sense of style. Bollywood designers came to the limelight ever since Manish Malhotra did those catchy numbers for Urmila Matondkar in Rangeela. It was all upwards from there. Bollywood fashion became a force to be reckoned with. When Sushmita Sen appeared in flowing saris in a recent hit, this traditional dress got a big boost into urban style. Shamita Shetty made the sharara a hit with aptly titled “Sharara Sharara”.Finally, Priyanka Chopra made the red dupatta (stole) synonymous with Bollywood fashion.

Hindi films may have inspired Indian style over the last two decades, but the fascinating phenomenon is the transcendence of Bollywood fashion to the West. The recent bohemian or ethnic clothing wave is driven by Indian, and hence Bollywood fashion. The comfort, elegance,and especially the versatility of Indian clothing are not lost to the western public. For instance, various kurtas (tunic tops) can be worn to the beach, a tea party, the mall, or even a grand formal!




Where should you look for hip Bollywood fashion? A local India boutique is not a bad start. Another good place is the web. Plenty of sites such as Benzer and Seasons offer good choices.