Fashion designers in Beijing are working hard to supplant Hong Kong and Shanghai as the country’s top fashion destination, with over 200 designers deeming their collections haute couture in the last decade alone.
As Chinese designers become more focused on creating “China Style,” and less concerned about following Western trends, the push for a signature Chinese style will continue to create internal competition, causing the endogenous change necessary for a national style to emerge.
As was the case in Japan and Korea, where domestic designers took decades to find their voice, China’s fashion designers need time as well as their innate competitiveness to develop a more global style, which can then become an influential force at fashion shows around the world.
