HE SHOOTS HE SCORES

Soccer star Cristiano Ronaldo strips down and flaunts those famous abs of his for the Spring/Summer 2010 campaigns for Emporio Armani Men’s Underwear and Armani Jeans.
The 24-year-old Portuguese stud, who plays for Spanish club Real Madrid and the national Portuguese team, replaced David Beckham who has been the spokesmodel for Emporio Armani Men’s Underwear since January 2008.
Full-sized pictures to come tomorrow. Stay tuned for more Cristiano goodness!
Yesterday, Megan Fox’s underwear ads for Armani were released.

ARMANI PUTS THE X IN FOX

Victoria Beckham’s ads as the face of Emporio Armani Underwear might have been sizzling, but her replacment Megan Fox gets temperatures rising in her new campaign for the Italian label — dressed in skimpy sets from Emporio Armani Underwear for seductive black and white photos. For her Armani Jeans campaign, the starlet debuts a stripped-down look, with damp hair, bare feet, and minimal makeup, and is dressed casually in a white oxford and jeans. The new series of ads, shot by Mert Alas and Marcus Piggott, featuring the 23 year-old will be unveiled in February on billboards in fashion meccas like New York, Tokyo and Milan. Why Fox? Giorgio Armani puts it succinctly: “Megan is young and sexy and has a lot of spirit,” he said, adding that his brands are “all about a youthful attitude, making her the perfect choice for the collections."
"Emporio Armani Underwear and Armani Jeans are all about a youthful attitude making her the perfect choice for the collections," he added.