Madonna and Dolce& Gabbana present MDG, the first sunglass collection personally designed by the singer in collaboration with Domenico Dolce and Stefano Gabbana.
Sunglass Hut will be launching the MDG collection in South Africa in July 2010. Bearing the dazzling MDG logo, the collection marks Madonna’s first foray into the world of eyewear. According to Domenico Dolce and Steffano Gabbana, “Designing an eyewear line with Madonna was a new experience for us. The oversized and wrap around designs are sexy and very feminine. Madonna’s creative contribution and unique point of view were key, even in designing the MDG logo”
The collection
The MDG collection represents a very feminine, super cool sun collection boasting broad shapes such as wrapping, oval and squared with cutting-edge, easy-to-wear designs. The fancy shades are well balanced with more sober colors and distinctively marked with the new MDG logo on the temples.
MDG ad campaign
Madonna will be the face of the MDG ad campaign. Shot in New York by Steven Klein, the
campaign features Madonna as the mysterious and sensual star of a noir film caught on camera in the company of an intriguing man played by super model Tyson Ballou. To lend a cinematographic feel, the campaign was shot with a video camera and the snapshots appear as frames of a short film while the layout of the prints recalls that of an old-fashioned movie film. The voyeuristic images metaphorically evoke the essence of a star such as Madonna: admired, spied, adored, pursued and desired, but never fully revealed, shrouded as she is in dark glasses and mystery.
Home to the worlds top sunglass brands and with over 100 stores, Sunglass Hut is brings this exciting new collaboration to South Africa. Fans and style icons alike are now able to get their own piece of Madonna.
Sunglass Hut: www.sunglasshut.co.za
Sunglass Hut provides people all over the world with sunglasses with brands and styles for every taste and wallet. Sunglass Hut is recognized as the leader in speciality sunglass retailing and has over 2000 stores around the globe, with100 of them being in South Africa.
Sunglass Hut will be launching the MDG collection in South Africa in July 2010. Bearing the dazzling MDG logo, the collection marks Madonna’s first foray into the world of eyewear. According to Domenico Dolce and Steffano Gabbana, “Designing an eyewear line with Madonna was a new experience for us. The oversized and wrap around designs are sexy and very feminine. Madonna’s creative contribution and unique point of view were key, even in designing the MDG logo”
The collection
The MDG collection represents a very feminine, super cool sun collection boasting broad shapes such as wrapping, oval and squared with cutting-edge, easy-to-wear designs. The fancy shades are well balanced with more sober colors and distinctively marked with the new MDG logo on the temples.
MDG ad campaign
Madonna will be the face of the MDG ad campaign. Shot in New York by Steven Klein, the
campaign features Madonna as the mysterious and sensual star of a noir film caught on camera in the company of an intriguing man played by super model Tyson Ballou. To lend a cinematographic feel, the campaign was shot with a video camera and the snapshots appear as frames of a short film while the layout of the prints recalls that of an old-fashioned movie film. The voyeuristic images metaphorically evoke the essence of a star such as Madonna: admired, spied, adored, pursued and desired, but never fully revealed, shrouded as she is in dark glasses and mystery.
Home to the worlds top sunglass brands and with over 100 stores, Sunglass Hut is brings this exciting new collaboration to South Africa. Fans and style icons alike are now able to get their own piece of Madonna.
Sunglass Hut: www.sunglasshut.co.za
Sunglass Hut provides people all over the world with sunglasses with brands and styles for every taste and wallet. Sunglass Hut is recognized as the leader in speciality sunglass retailing and has over 2000 stores around the globe, with100 of them being in South Africa.
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