The latest
fashion in the marketing is film stars endorsing the brand products.
Devdas queen
Aishwarya Rai Bachchan may no longer be the the face of brands like '
Coca-Cola' and 'Nakshatra' diamond jewellery in
India, but
Aishwarya Rai Bachchan is still riding high on success with long-standing international endorsements.
Taking its association forward with one of the most beautiful women on the earth, the Nakshatra range of diamond jewellery when teamed up with the ethereal
Aishwarya Rai, the best names in the industry have contributed to the making of the
Nakshatra commercial. Hemant Trivedi (costumes) to give Aishwarya a celestial look, Shiamak Davar (choreography), Gulzar (lyrics) and the music by
Buddha Bar Mixes go well with special effects done at Smoke and Mirrors, one of the best studios in London.
Diamonds are definitely the flavour of the season. It is obvious that dressing up and flaunting diamond accessories will never go out of style.
Diamond jewellery is the only accessory that adds that tinge of sparkle to any ensemble. Pairing of diamonds with right outfits creates a look that defines elegance and style, adding that extra sparkle for a perfectly finished look.