WHO DAT?

Welcome to Miami! Miami is a fashion destination that celebrities flock to for vaca, some call it home, and others come to unwind, this weekend is no different. SuperBowl XLIV is what most have their eyes on, . . but my eyes are on SUPERBOWL Fashion. Celebrities turned out in style for all the pre-game festivities. And although some would choose a team based on colors, Black & Gold is always in! Blue & White is so last season.

How did Hollywood's hottest look in the sizzling Miami heat? HOT! HOT! HOT!

Rihanna dazzled in a Christian Siriano strapless dress as she hosted the Pepsi Refresh Project Kickoff Party at LIV Nightclub in Miami Beach on Friday night (February 5).  Rihanna accessorized with statement jewels and Jimmy Choo shoes.













Kim Kardashian is heating up Miami.  In town for Super Bowl 2010, Kim rocked a sexy mini, accessorized with matching pumps and a matching clutch to the Leather and Laces Super Bowl Party hosted by the Dominican Republic Ministry of Tourism. 

Joining in on the Super Bowl festivities, Fergie attended Playboy’s Super Saturday Night Party in Miami Beach, Florida on Saturday night (February 6).
Held at Sagamore Hotel, the Black Eyed Peas frontwoman was joined by her bandmates for the annual southern Florida extravaganza.

Quite possibly the swankiest of all of the Super Bowl parties in town, the biggest names in show business and sports gathered together at the W Hotel: South Beach on Saturday night (February 6).
Joining together for the Creative Artists Agency Super Bowl fete, Tom Cruise and Katie Holmes met up with Cameron Diaz and Alex Rodriguez during the course of the evening soiree.

Keeping quite the busy schedule during her trip to southern Florida, Olivia Munn was spotted all over South Beach on Saturday (February 6).
Looking simply stunning, the Olivia brunette beauty wore an olive green dress as she was accompanied by an officer to The Raleigh for the Maxim Super Bowl party - during which time she celebrated her cover issue of the popular men’s magazine.

Among the many events taking place in southern Florida this weekend, the 2nd annual Big Game, Big Give fundraiser drew out top Hollywood names on Saturday night (February 6).
Hosted by Michael Bay at his Miami Beach estate, AnnaLynne McCord and Kellan Lutz were among the stars on-hand at the shindig held to benefit the Giving Fund.